It is approximated that 90 per cent of all online traffic is gained through various search engines. If any website that has no page appearance in the top 10 SERPs (Search Engine Result Positions) then chances of internet surfer to click on desired listing and actually visiting the website are very rare.

If the website is not in the top 20, the chances that internet users will even glance through the SERPs and find desired web page, drops significantly. Therefore, Search Engine Optimization tries to help organizing the webpage or website so that it moves up the Search Engine Results and therefore be visible.

Search Engine Optimization has been debatable since years with many Search Engine Optimization companies that use unscrupulous methodological analysis to get websites up in the result pages quickly. Such methods are now markedly discredited and still using them can make a website banned from search engine.

The market makers for internet business are the search engines. They connect customer with service providers at the very moment of customer interest to search for any product or service. Search engines enable all of us to explore what exactly we require, when we require and where to get it. Search engines bring great benefits from the Internet and makes things easier in our lives. Placement is one of the four Ps of marketing, rest being product, price and promotion. It is an utterly critical part of the overall marketing mix. If you are not placed where your customers want you to be, your customers immediately switch on to some other alternative service or product and finally you lose. There, the competitor who is right there with products and services bring home the bacon!

For internet marketing, the first target of search engine optimization is to put the website where the customer is. The second purpose is to put the desired website or webpage higher than the competitions. In the world of internet marketing, better means higher in search engine page results that again means a much greater chances that an internet visitor clicks on the desired web-link. Although, the figure differs from engine to engine as recent search data reveals that about 70 per cent of internet surfers, if they click, click on top three listings in a search engine page results.

In a survey done by Jupiter Media Matrix, 42 per cent of responders cited search engine listings as the commonest technique they explore for products and vendors online. As should be learnt at this point, it is essential that understanding and taking advantage of SEO provides the website much high position in the world of internet marketing. By understanding advantages of optimization methods, more internet users will get faster access to a particular web page. This is because an optimization of the website is all about thinking who exactly is the kind of customer you expect to come and why will this customer use the internet to find the service or product? Also, what will this precious customer expects to find and if it is found on desired website, will this customer buy from it or will simply use the information and trespass your website!

Keeping all aspects, SEO is done in an effective way. With proper SEO, the website will come up in search engine page results and will draw customers in the form of website visitors.