Oftentimes, in spite of investing loads of money, campaigns and time in creating the dream website, all the resources end up in smoke when website has no visibility anywhere on any SEPR (Search Engine Page Results). This simply indicates that though the webpage has been created on the World Wide Web, it is not provided with kind of components (such as a site map or backlinks) so that the search engine crawls webpage/website and then index.

It is all about knowing how the search engines or the internet users look at the same set of keyword/key phrases that the desired website provides! Search engine optimization is considered to be the gist of internet marketing and it is must for almost all the people associated with online businesses one or the other way. If the website is visible and ranked higher by search engines, the website is noticed many times to current and future internet users those can be turned into genuine customers. Search Engine Optimization is something that almost all the internet marketing gurus pursue but, in order to do it, many SEOs (amateur and even experts) make top SEO mistakes.

These mistakes hamper the success but fortunately, this can be avoided. Just look into most deadly SEO Sins mentioned below:-

Focusing too much on Meta Tags

There are many people who think search engine optimization is all about getting the Meta Keyword and description in coordination! As a matter of fact, Meta Tags have become (if not already) a fuddy-duddy way to optimize the website. However, one can create the Meta Keyword and description but then should not expect to rank high only due to this.

Use of images for Headings

Many SEO (optimizers) think that images look greater than just a plain text for heading and menu. Indeed, images can make the website appear more classifiable but in terms of search engine optimization, images used for headings and menus turn to be a mistake since h2, h2, and so on tags and menu links are quite essential search engine optimization components.

Backlink spammers

It is a common misbelieve that the more are the backlinks, better would be the results. In this way, website owners have recourse to link farms, forums/new group spams etc., that finally may end up in getting the website banned. As a matter of fact, what all is required is quality backlinks.

Targeting inappropriate keywords

This is one of the mistakes many SEOs make and what is worse – even big heads in SEO commit it too. People select keywords those in their mind are a replica of the website they think. However, average internet surfers just might not search them. For example, if you own a website that is based on relationships, you may discover that “relationship book” may not work for you, although that has the “relationship” keyword in it. Here, keyphrase such as “how to date” works as a charm. Selecting a right keyword can make or ruin up the SEO campaign. Even though you are very creative, you may not know on your own that what all is happening wrong!

Ignorance of the Title Tag

If you leave the <title> tag empty, though very common, is one of the most sinful act you will commit! This is the place that should have a proper keyword since not only does it assist you to optimize but also the text in that <title> tag displays in the search engine’s page result as the webpage title!

Flash website but not having an HTML alternative

Flash is indeed attractive but a bit inappropriate for the search engines and internet surfers. If any website owner really takes a firm stand on the flash-based and wants search engine to crawl it, offer an option with an HTML version. Search engine does not like flash sites because of the reason that a spider can not evaluate and read flash content and thus can not index that.

Menus that have JavaScripts

Using JavaScripts to navigate is not a bad idea as long as you learn that search engine does not scan JavaScripts and create the webpages consequently. So if the website has JavaScript menu you do not have any other option other than, it is better to consider building a sitemap (or just to put the link in a noscripttag). This will let all the weblinks get crawlable.

Consistency and maintenance interruptions

One of the major SEO mistakes is the belief that once the website is optimized, it is all done, forever. This mis-concept takes its toll and throws the website away. The websites or webpages stand nowhere and they are not visible on the internet. Finally, this makes website a dumb in the dark! If you want success, you must optimize the website on a constant basis and you should update it regularly. It is also advisable to keep watch on current marketing strategies and competition to alter or change the website optimization. You should also constant learn ranking algorithms of search engine giants.

Content that is lacking keyword/keyphrase

The content is definitely a king! However, it is must to focus on the keywords, alter the content and spice it up with appropriate keywords wherever they carry some sense. Many SEO experts think that It is even better making them bold or to highlight in any way.

Ignorance of URLs

Many of the SEO (optimizers) undervalue the importance of a good URL has. Dynamic page names have been used quite frequently and no keyword in the URL is considered as a rule than exclusion. Contrary to the popular belief, it is quite possible ranking higher though you don’t have keywords in the URL. But, all in all, if there is a keyword in the URL (the domain itself, or a file name that is a part of the URL), this can get you additional advantage battling the competitors. Keyword in URLs is essential for search engines such as MSN and Yahoo! but even with the giant Google, the relative weight is quite significant, so there is no excuse for having URLs without keyword.