Checking website ranking in a very accurate manner could be very difficult, particularly if you are asked to do it monthly, until you use some rank-checking software. Most of the search engines including the giant Google do not entertain checking the site ranks that is through any automated software. Most of the search engines distinctly mention that in their Terms of Service.

It is quite clear that they would prefer to restrict their server resources and bandwidth for humans and not machines! The time is precious and they won’t waste the resources just feeding content to the queries those are based on any software. Most of the website owners know that checking website rankings through any software is not allowed.

According to SEO experts, A SERP ( search engine results page) is a list of web pages displayed by search engines in response to a keyword that is put by internet user who wants to know about some particular product or service. The results generally include a list of webpages along with its headings, a link to that website’s webpage, and a little description about where the keyword/keyphrase matched its text content in webpage found as a result. SERPs might also display some advertisements that are one of the ways for search engines to gain money.

Oftentimes, it is seen that website owners or webmasters do check their website rankings using software. Though website owners or masters check their websites’ ranking manually, server resources are not saved by a giant like Google those are spent on those typical search sessions. On the other hand, website owners also waste precious time, energy and resources, and also dial-up bandwidth to evaluate the rankings of their websites.

Let us now look at some simple but useful tips to improve your PageRank in Google!

Spell and grammar checking of content is very important. Google does not prefer when words are misspelled or used improperly. This is because it tries to auto-correct the words being put in for search. Some websites use misspelled words just to have traffic that an intelligent Google catches up.

It is considered that websites that contain valid XHTML are liked by the search engines. However, it must at least use valid HTML and another thing to remember is the website should be clear to non-graphical browsers like Links and Lynx. Blind users use them for browsing the Internet and in addition, search engines love websites those are helpful to more and more people. In fact, search engines consider your website as text and therefore, things such as JavaScript, DHTML and Flash might turn it difficult for the search engine to crawl.

To have good PageRank, you must use Google Sitemaps. This will help you to learn how the giant sees your website, when that was updated and whether your website has any problems etc. It is also better to provide a sitemap for internet users that come as visitors on your websites/webpages.

There are some other tips to improve your PageRanking in Google as found in many books based on search engine optimization tips:-

You should get involved in communities those are applicable to the content of the desired website. Carefully learn the forums and mailing list. You should also help other people by replying their queries, building links to the website if they have information that is associated to your answers. Generally you are permitted to have a signature, a place you can have your website’s link. However, you should know that more and more websites implement some new link attribute rel="nofollow" that informs Google (also MSN, Yahoo and other websites) not to count these links to your website's ranking credit. The idea here is to restrict the comment spam.

The header of the document must include Meta entries for keyword and its descriptions. However, it is believed that the keyword Meta entry puts little or no weight on the giant – Google, but is still helpful when other search engines are concerned. One should also make it sure that the title of the document should have the most important keyword and key-phrase, as Google sees this with its special eyes. The keyword needs to be placed in the H1 and H2 header entries, and also once bold, once italic and maybe, also in the URL.

Another important thing in getting high PageRank for your website is publishing the articles on other websites germane to your expertise. However, you should be assured that such articles back-link to your websites. If you are tired about submitting your articles on other websites, you may end up with a plagiarism problem and then you are put at risks of getting panelized by search engine as duplicated content website.

It is observed that your website vies with many other websites on the same keyword or key-phrase. So, it is better to find less competitive keyword/keyphrase and then optimize few of the webpages on those keywords in spite of optimizing your entire website. You have both options there; commercial and free programs to assist you in this matter.

Based on their own way to study carefully, many SEO experts have tried to learn the strategies Google apply for PageRanking. Below are few of the points that help you understanding it and probably, applying to your website to improve the page rank.

In order to get good PageRank in Google, you should try including some outbound links to higher quality websites in each of your documents. This will assure a quality bond between your link and others websites those Google already approved as quality websites. While linking these websites, you should focus on including the important keywords in the links.

One of the most important things in getting high PageRank in Google is analyzing the log files and observing who referred to you the most. Advisable is, to explore more similar websites as the forwarded information also brings out the keyword/key-phrase used to detect your website. It may happen some times that you come across the keywords those you never thought of while targeting your website. The trick here is you can use such newly discovered keywords and create better content that can even draw unexpected traffic!

There is no harm in learning from your competitors. Just Google some competing keywords. Wait for some seconds to see results and just get into first few websites that have higher Page Rank and then study them carefully. Try to understand in what way, they are different than the website that you own or work for! The website having good page rank may be quite popular and is linked from some genuine websites, but by and large, studying the source code of that website can get you great help to perform much better. You can explore which websites link to that website so that you can also get your website listed on those precious websites.

You may get surprised that having a high ranking for your home page is not just enough! Google gives different Page Ranking to different web-pages and therefore, once the website is built the way you want, you should keep on getting other websites to link to inner pages and sections of the website too. For instance, if you own a huge website and are able identify segments those differ from each other, try to improve a PageRank for these sub-directories that correspond to those sections accordingly. This will improve the page rank overall.

You should have every web-page linking to many other web-pages on your website (it is technically known as cross linking). This would be particularly helpful to balance the PageRank all over different pages of your website. In addition, it will also help the internet users to search related content on your website quite easily.